Responsible for all digital marketing activities of the organization and itās 15 properties, with each maintainingĀ a unique brand while benefitting from Meninās marketing clout.Ā
ā¢ ManagedĀ the creative process and all optimized digital assets for websites, email campaigns, paid social, organic social, and other digital channels.Ā
ā¢ Designed, managed, optimized, customized,Ā and promoted all websites for every property.
ā¢ ExecutedĀ digital advertising initiatives including: SEO, PPC, DRM Banners, Facebook and Instagram Ads, Trip Advisor business listings & OTAās.
ā¢ Produced, tested, deployed and tracked all email marketing for each property; in Mailchimp for F&B, and Revinate, for hotels.
ā¢ Managed online directories, 3rdĀ party listings (Hotel Tonight, CVENT, etc.) and F&B platforms such as Yelp, Single Platform, OpenTable and EventBright with recurring/seasonal menu updates, events, promotions, and specials.
ā¢ Rebranded all hotelsāĀ automated guest communications including reservation confirmations, welcome letters, upgrade incentives, post-stay survieys, & cancellation letters w/ rebook offer.
ā¢ Implemented systems by which guests are auto-emailed upon check-in of current and upcoming events taking place in Miami & happenings at the hotel during their stay. Included discounts at the hotelās restaurants/spa as well as info on nearby cultural/entertainment events so as to provide guests with a complete āSouth Beach Experienceā (while cross- promoting other Menin properties).
ā¢ Successfully identified key segments, such as āmost loyal guestsā, āguests likely to spend the mostā, and āfirst-time visitors,ā targeting them strategically with campaigns to increase revenue, encourage upsells, entice return visits and generate a positive first impression. Further segmentation targeted families with children, business travelers + locals and communicated marketing campaigns accordingly.
